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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom.

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How to Prepare a PR Crisis Plan

Prohibition

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. For example: A lawsuit alleging dangerous product defects.

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The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work.

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10 Video Optimization Cures for Your Brand’s Ailing YouTube Channel

MaccaPR

Part 1 of a 2-part Special Blog Post. ” Many YouTube channels have playlists with vague titles, such as “Sales Leadership,” “Human Resources” and “Customer Service,” which mean little to your customer prospects. The Condition: Disorienting Playlists. coming next week.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Think Google Hotels, Flights, weather, etc.). Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach.