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Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Blog Posts. You’re doing it.

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How to Spy on Your Competition & Steal Their Secrets

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. So how do you keep an eye on your competition, keep ahead of the game and compete globally?

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Inbound PR With Iliyana Stareva

The Resolution Blog

Iliyana worked in PR for years before moving to HubSpot as their Global Partner Manager where she helps customers develop and implement inbound strategies for their own clients. The role of the business is to pull you into a brand with remarkable content. This was one of the realisations I had shortly after I joined HubSpot.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Marketers will likely gravitate toward tracks including: Advertising and brand experience.

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PR Tech Vendors Pitch Artificial Intelligence, Microsoft Integrations and Podcast Monitoring [PR Tech Sum]

Sword and the Script

Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD., For reference, here’s a list of PR technology companies I’m watching.

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Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.