Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? It refers to the ability to collect large sets of complex data that are normally difficult to filter. Leveraging real-time data during a crisis.

Big Data 92

Big Data Data Publicity Analytics 92

NewsWhip

JUNE 2, 2021

For anyone interested in the “rhyming” media patterns associated with different types of corporate crises – such as legal fights, product recalls, or environmental issues – I recommend this study by the NewsWhip Research Center, which spots the underlying patterns behind different types of media crises. .

Media 88

Media Data Reddit Crisis 88

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. Original data also increases the chance that your brand will receive coverage.

Data 106

Data Meeting Measurement Guidelines 106

Marketwired

FEBRUARY 16, 2016

Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

NewsWhip

JULY 29, 2021

Paul: Being concrete, you are seeing then that a brand engaging either with particular communities or on particular topics is much more of a driver than 10 other things that could be drivers. Because this is what we’re kind of seeing come in from the community and appear in that conversation. So, it’s really the best.

Brand 78

Brand Branding Marketing Data 78