Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? It refers to the ability to collect large sets of complex data that are normally difficult to filter. Leveraging real-time data during a crisis.

Big Data 92

Big Data Data Publicity Analytics 92

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. The possibilities are endless with data, and they can be sliced and diced any way.

Data 106

Data Meeting Measurement Guidelines 106

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

NewsWhip

JULY 29, 2021

Measuring brand reputation | Jump to text. The importance of data for clients | Jump to text. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? I mean, that’s what this big project that we’re talking about was really about.

Brand 78

Brand Branding Marketing Data 78