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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131
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Spotlight on a Solo PR Pro: Meet Bernadette Adams Davis

Solo PR Pro

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. A lot of that comes from my background as a reporter where often it's, okay I didn’t know about this an hour ago, but you want me to write about it?

Meeting 97
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3 Lessons Fractl Learned From Creating and Promoting Holiday Content

Buzzstream

Unfortunately, it takes a while—sometimes a month or more—for editors to go through story pitches, so I will not be able to write this in time. The time spent strategizing, list-building, pitch writing, and content writing is crucial to the success of holiday content. Lesson 3: Highlight Unique and Newsworthy Stories.

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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 111
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Marketing Has a Best Practices Problem

Contently - Strategy

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. local time.). In response, most publishers began using larger pages. That is how broadsheets were born.

Marketing 111
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Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 65
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The Best Tools For Consultants to Manage and Promote Your Business

Solo PR Pro

I find Xero to be super easy and intuitive (you can download all your bank and credit card transactions into the system and classify/reconcile them with a click), and if you’re a fellow former fan of the now defunct Microsoft Money, this is closest tool you’ll find to that system. Free Solo PR PRO ebook Get It In Writing! –

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