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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

They didn’t trust the bank. The banking community has some unique dynamics… Scar tissue. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. They lost confidence.

Banking 81
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PR Pivot: How PR Pros Keep on Their Toes

Axia PR

PRSA Unveils New Guidelines for Ethical AI Use in PR PR Lessons Learned from Cyberattack on the World’s Largest Bank 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce

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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. ” Thereafter no fresh reports appeared.

Ethics 60
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Crisis-Proof Your Solo Business: 5 Tips to Help You When Things Go South

Solo PR Pro

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. While many of us implore our clients to prepare in advance for crisis scenarios, how many of us do the same for our own businesses? There are many ways one can, and should , crisis proof your solo business.

Crisis 66
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Public Relations: The Two Sides of Information Access

Waxing UnLyrical

This realization got me thinking about our responsibilities as public relations professionals to communicate…to provide advice and counsel…to clients or employers so that they might better inform their many stakeholders. ” With that responsibility comes a host of expectations. He blogs at A Professor’s Thoughts.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

” ~ Kathy Casciani , Founder, Azul PR + Communications 17. Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. However, going into next year, this technology will also change the way crisis communication and reputation management is done.

Writing 190
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Chatbots as a public relations tool: proceed with caution

Stephen Waddington

Also in crisis communication. Answers simple requests for transaction information such as environmental data, transport information, or personal records such as a bank balance. It raises a significant ethical dimension. I’ve identified five applications for chatbots in public relations: Broadcast.

Tools 79