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How to Improve Your Social Media Targeting

Cision

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Technology and computing. Hobbies and interests.

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These were the most engaged brand partnerships on Instagram in October

NewsWhip

Both beauty and technology posts also generated massive amounts of likes, from Will Smith’s collaboration with Fitbit to Shay Mitchell’s promotion of Tresemme. The “other” category included cars, television shows, sports, and music. Giving consumers incentives to shop or win will only build brand loyalty and prove ads effective.

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Trending Sources

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Is Space Tourism an Unnecessary Splurge?

Mindful Marketing

So, is consumer space travel worth its astronomical price? For some it’s hundreds of dollars to see a sporting event or a Broadway show; for others it’s thousands of dollars to travel to a special destination for skiing or scuba diving. Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

Tourism 115
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups. Separately, it named Colleen Johnston, a former CFO for TD Bank to it’s board of directors. c) The Ultimate Media Database: Cision Versus Meltwater, or Muck Rack Versus Propel?

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Trend porn

Stephen Waddington

I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155
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Behind the Headlines With Kathy Walsh

Cision

So obviously, advances in technology have opened up new and different ways to reach potential customers for our clients and to create marketing materials for them. Yet despite the advent of these additional communication channels and the changes in how people consume media, many of the basic marketing principles hold just as true as ever.

Nonprofit 227
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Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242