Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. What is fascinating is how certain sensor technologies are reaching beyond automotive. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones.

Meeting 78

Meeting Automotive Media Technology 78

Cision

MAY 16, 2017

These numbers may not be everything marketers are hoping for, but consider this: It took the telephone 45 years to penetrate half the homes in America; radio, less than 20; color TV, 15; computers, 10; cellphones, eight; and the internet, a mere six years. The speed of change is accelerating, and consumers are committed to the ride.

Hotels 198

Hotels Mobile Travel Automotive 198

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Bianchi Biz Blog

JUNE 21, 2022

During the two years it took to transition from driving to writing, I scaled back the driving, did a two-year stint hosting an all-night radio show targeted to truck drivers at CHAM radio in Hamilton, Ontario, and contributed as many stories as I could to various magazines. What advice do you have for PR people that want to pitch you?

Meeting 86

Meeting Media Chemicals Radio 86

PR Fuel

NOVEMBER 2, 2021

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. Look at your other options if a press release newswire can’t get you both local and international coverage through different outlets. By Industry.

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Writing System Automotive SEO 52