Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup
Burrelles Fresh Ideas
FEBRUARY 27, 2024
Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. Stars based on factors determining long-term brand impact.
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