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How to Spy on Your Competition & Steal Their Secrets

Cision

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198
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8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. We are a press release service that acquires web traffic and media coverage for our clients.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

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Digital journalism is alive but is digital PR?

Norton's Notes

Several years have now passed since the birth of Web 2.0 This includes the widely derided infographic, blogs, tweets and video through to clever more sophisticated social media applications. However, I have read numerous articles that online public relations or digital PR is now dead.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

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Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. In August 1994 The News & Observer in Raleigh, North Carolina, began putting news and sports articles online on its website.