NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 156

Company Nonprofit Apparel Local 156

Shift Communications

OCTOBER 12, 2016

Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. Are they trying to change perception of their brand? A potential B2B customer might be reading a trade publication, while a customer looking to try a new restaurant is probably reading the local news in B2C PR.

Publicity 60

Publicity Apparel B2C Fashion 60

5W PR

FEBRUARY 28, 2020

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. One for One. Rotating Causes. Give to Inspire.

Company 88

Company Apparel Nonprofit Consumer 88

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. The win inspired Metro News , a local tabloid, to profile dpms in a feature story. They’re passionate about their brands and troubled when public statements don’t accurately reflect reality.

Apparel 123

Apparel Media Ethics Interviews 123

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I did data communications for our local, state and national reporting. I think we all do as public relations professionals, and that just how easy it is to spread misinformation and how quickly that can spread.

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Ethics Data Crisis Apparel 80

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived. Beyond that, get to know your local media outlets. Think Like a Search Engine.

Writing 66

Writing Company How To Apparel 66