5W PR

MARCH 12, 2020

Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Jules Miller founded the brand after battling severe Irritable Bowel Syndrome for five years. Over 90% of The Financial Gym’s clients achieve their financial goals creating peace of mind about their financial futures.

Apparel 152

Apparel Financial Community Employee 152

Reputation Us

AUGUST 18, 2016

Their culture and management style is vital for brand loyalty in a company where customers may not come in for years (most people don’t buy tires but every few years). Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store.

Apparel 60

Apparel Strategy Customer Service Financial 60

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Shift Communications

JANUARY 22, 2018

Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. Many financial crises, such as incorrect reporting of financial results, stem from failures of intent. Many financial crises, such as incorrect reporting of financial results, stem from failures of intent.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. They’re passionate about their brands and troubled when public statements don’t accurately reflect reality. Times have certainly changed. The win inspired Metro News , a local tabloid, to profile dpms in a feature story.

Apparel 123

Apparel Media Ethics Interviews 123

Communications Conversations

MAY 30, 2018

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Kelly Groehler. What was your last PR job?

Apparel 106

Apparel Public Affairs Training Corporate 106

Mindful Marketing

SEPTEMBER 10, 2021

For a variety of reasons, it’s now fashionable, especially among Generation Z, to shop secondhand, but this Gen X marketing professor wonders if it’s smart for the apparel industry to embrace a fad that may dissuade people from purchasing its new products. The results revealed some surprising behavior, for instance: 70.4%

Fashion 76

Fashion Retail Survey Apparel 76