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Female Founded Startups

5W PR

Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. The Financial Gym is a national personal financial services company that takes a fitness-inspired approach to its clients’ finances. The Financial Gym.

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Customer Care | The Ultimate PR Strategy

Reputation Us

Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store. Another apparel company that has built its legacy upon accepting all reasons for returns is LL Bean. That’s why a financial institute like USAA easily stands out.

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How to Improve Your Social Media Targeting

Cision

Financial -> (Income, Net Wealth). Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel).

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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

Many financial crises, such as incorrect reporting of financial results, stem from failures of intent. Enron failed first in competency when it didn’t generate financial performance, then failed to disclose those results honestly, a failure of character. Failure of fairness , seeking to disadvantage a set of stakeholders.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC. Prior to Alice Riot, I had zero background in fashion or apparel. Kelly Groehler. What was your last PR job? What was the last date you worked in the PR field?

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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. And faced with financial pressures that threaten their survival, legacy media aren’t dedicating other resources to respond to comments either. Times have certainly changed. Properly prepare for media interviews.

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Gen Z Students Teach Their Professor About Thrifting

Mindful Marketing

For a variety of reasons, it’s now fashionable, especially among Generation Z, to shop secondhand, but this Gen X marketing professor wonders if it’s smart for the apparel industry to embrace a fad that may dissuade people from purchasing its new products. ” ​

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