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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. We recently shared the results of a G2 Crowd study where respondents stated that we are leading the industry when it comes to PR analytics solutions.

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Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. By doing this, company’s are able to not only maintain a digital presence, but also create strategies that keep their brand constant in their customer’s psyche. Tall order?

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How to Use Your PR Coverage to Scale Your Startup

Victorious PR

While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. No matter what sort of business you just started, you need clients. Whether B2B or B2C, your business is only as good as your sales.

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What about Snapchat? Part 1 of 2

Shift Communications

To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind. The Snapchat Problem: Measurement. We can’t manage what we can’t measure. Stay tuned. Christopher S.

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives. What’s your best tip for measuring PR? On this month’s profile, we are talking with Cassie Lawrence , Senior Director of Public Relations at JSA+Partners.

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Social Media Marketing for Complete Beginners

ReimaginePR

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. So, it remains in the public perception.

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