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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Director of Communications, Enterprise Real Estate Company (>1000 employees).

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How to Use Your PR Coverage to Scale Your Startup

Victorious PR

While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. No matter what sort of business you just started, you need clients. Whether B2B or B2C, your business is only as good as your sales.

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What about Snapchat? Part 1 of 2

Shift Communications

The Snapchat Problem: Measurement. The quandary facing marketers and communicators is this: Snapchat provides almost no meaningful measurement. We can’t manage what we can’t measure. Can we measure Snapchat in any meaningful way, even if the platform doesn’t give us analytics? Stay tuned.

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Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Sure, you could probably just go ahead and make a social media platform, but without a basic guide as to what you want to achieve, you’re basically just wasting internet real estate. Keep Track with Analytics: perhaps one of the best features of social media marketing is its ability to allow you to measure your KPI’s (i.e.

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

Since [COMPANY] works with companies from world-wide enterprises to smaller businesses across real estate, insurance, telecom, construction, and media, [NAME] can speak to how LAANC has positively impacted both [COMPANY] and their clients. What’s your best tip for measuring PR? This is the multi-million dollar question.

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Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

Sword and the Script

It has to work within itself but also needs to be tied into other initiatives from a setup and measurement perspective. However, lack of communication, poor tracking and measurement processes, and limited marketing and sales team interactions in regards to lead quality will make this tough.

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Social Media Marketing for Complete Beginners

ReimaginePR

It’s called the cover photo, and most brands fail to fully optimize this real estate. Use Twitter Analytics. Take a moment to look at Twitter Analytics to assess the health of your Twitter account. You’ll do this with the help of Google Analytics.). Use your cover photo to encapsulate what your brand is about.