ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. But for public relations and crisis experts, United’s immediate response was also troubling. As of midday Monday, the airline had issued the following statement.

Airlines 159

Airlines Hotels Crisis Reputation 159

Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

5W PR

AUGUST 27, 2018

One of the premier airlines in the country, Delta once ruled the friendly skies. But the company failed to adjust to higher fuel prices and the new competition from smaller low-fare airlines. By 2013, more passengers were flying Delta than any other airline. In print, Marvel planned some truly shocking storylines.

Company 87

Company Airlines Print Government 87

PRSay

JUNE 6, 2017

It’s the place where United Airlines made its first statement after its PR crisis a few months ago. Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way. Now, Twitter has become this de-facto newswire.

Wireless 102

Wireless Storytelling Radio Analysis 102

Cision

MAY 3, 2017

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].

Airlines 137

Airlines How To Engineering Radio 137

Sword and the Script

SEPTEMBER 23, 2014

A few months ago, you couldn’t visit a news format in any medium – in print, broadcast or online – without hearing about a gigantic jet – Malaysia Airlines Boing 777 – that just disappeared over the Pacific. And then, suddenly, like the airliner itself, the story disappeared and we forgot.

Company 110

Company Apparel Airlines Crisis Communications 110

Beyond PR

MAY 3, 2017

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].

Airlines 65

Airlines How To Engineering Data 65