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United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. But for public relations and crisis experts, United’s immediate response was also troubling. As of midday Monday, the airline had issued the following statement.

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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

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Using PR To Help Brands Build Trust

ImPRessions - Crenshaw Communications

Other brands, like United Airlines, have worked to repair a loss of trust. Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. ” It’s tactical and speaks to what employees should strive to do every day.

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Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

Don’t miss C & C’s Social Pros Podcasts with such enticing content as “How a Ginormous Accounting Firm Uses Snapchat Like a Boss” and “How to Activate Your Employees As Social Media Advocates”--or these recent posts: “ 4 Ways to Drive Your Digital Strategy With Facebook Video Ads ”. How Airbus Amassed 894,000 Followers On Instagram ”. “