ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. But for public relations and crisis experts, United’s immediate response was also troubling. As of midday Monday, the airline had issued the following statement.

Airlines 159

Airlines Hotels Crisis Reputation 159

Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Other brands, like United Airlines, have worked to repair a loss of trust. Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. ” It’s tactical and speaks to what employees should strive to do every day.

Brand 160

Brand Branding Film Internal 160

MaccaPR

MARCH 2, 2017

Don’t miss C & C’s Social Pros Podcasts with such enticing content as “How a Ginormous Accounting Firm Uses Snapchat Like a Boss” and “How to Activate Your Employees As Social Media Advocates”--or these recent posts: “ 4 Ways to Drive Your Digital Strategy With Facebook Video Ads ”. How Airbus Amassed 894,000 Followers On Instagram ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48