Remove Airlines Remove Crisis Remove Print Remove Reputation
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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

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United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. But for public relations and crisis experts, United’s immediate response was also troubling. As of midday Monday, the airline had issued the following statement.

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Company Bites Journalists…Again

Sword and the Script

Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. A few months ago, you couldn’t visit a news format in any medium – in print, broadcast or online – without hearing about a gigantic jet – Malaysia Airlines Boing 777 – that just disappeared over the Pacific. When is Enough – Enough?

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Using PR To Help Brands Build Trust

ImPRessions - Crenshaw Communications

Other brands, like United Airlines, have worked to repair a loss of trust. If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications. Create a realistic reputation plan. . One piece of advice for today’s crisis plans? Companies like Yum!

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