Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 97

Agency Trends Marketing Survey 97

Presspage

JUNE 15, 2022

Ah, the life of a PR professional. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all.

Energy 78

Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

Ah, the life of a PR professional. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all.

Energy 78

Energy Data Meeting Course 78

The Resolution Blog

APRIL 23, 2018

I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?—?— It holds the findings of all activity.

Data 120

Data Measurement Examples Tools 120

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers?

Measurement 189

Measurement How To Guidelines Web 189

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. A PR team was responsible for that.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. Lines blurred to the extent that marketing looks more like PR. 2) How Persistence Pays off in PR.

Web 60

Web Google Mobile B2B 60