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Iterations: Inception, Courtesy Of Public Relations

Remote PR Jobs

In Edelman’s mid-20th Century America, the ratio of PR professionals to reporters was nowhere what it is today. The first question, then, is “Why?” – Why is this world of tech startups able to support so much PR activity? Before we answer this question, we must not conflate advertising or marketing with PR.

Publicity 100
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Prop Tech Public Relations

5W PR

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. Media Coverage. Simplicity.

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Why Successful PR Agencies Invest In PR Tech

Mindful Marketing

It wasn’t too long ago that many people were declaring “PR is Dead,” mostly in response to the rise of social media and the ease with which anyone could now promote themselves. We believe PR is anything but dead and in fact, has been reborn and is a more necessary and exciting discipline than ever.

Agency 50
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A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

Sword and the Script

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. This post lists the 30 or so vendors I’m tracking, and how and why I got started on this project.

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#14: What happens when influence outshines advertising?

NewsWhip

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. Paul Quigley, CEO & Co-founder, NewsWhip. Paul: Oh, great.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 192