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Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. There will always be specialist agencies to partner with such brands, but PR firms don’t typically win the lion’s share of the work. Industry thought leadership is a differentiator.

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9 Strategies for Building a Winning Professional Brand

PRSay

Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Develop a list of specific areas in which you want to improve, such as presentation skills, leadership abilities, technical expertise or project management.

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10 Networking Events for PR Professionals

5W PR

Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms. The key is knowing when to speak and when to listen, ultimately building trust and loyalty.

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How This PRSSA Chapter Virtually Connected Recruiters With Students for Annual Career Fair

PRSay

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. It was a formidable team effort.

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It’s All About The (PR) Relationship

ImPRessions - Crenshaw Communications

We often retain a writer or editor to moderate “thought leadership” panels of experts to explore a key issue relevant to a client’s business. We’ve also worked with financial writers to conduct a series of seminars designed to teach personal finance skills for a credit union client.

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Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry.

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Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership. His appointment followed more than 25 years of service in the corporate and agency sectors.