PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. It was a formidable team effort.

Interviews 120

Interviews Agency Advertising Advertising 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

We often retain a writer or editor to moderate “thought leadership” panels of experts to explore a key issue relevant to a client’s business. We’ve also worked with financial writers to conduct a series of seminars designed to teach personal finance skills for a credit union client. Social media mining.

Employee 120

Employee Print Meeting Financial 120

Sword and the Script

JANUARY 3, 2017

Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. So, the agencies (as they’ve admitted to me) will blend some percentage of absolute crap sites into their digital target mixes to lower the official budget. And yet, there are problems. In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership. His appointment followed more than 25 years of service in the corporate and agency sectors.

Interviews 79

Interviews Ethics Conference Leadership 79

PR 20/20

MAY 23, 2017

MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides and tutorials. EOS ( @EOSWorldwide ): EOS, aka the Entrepreneurial Operating System, shares top advice for entrepreneurs, businesses and leadership teams. HubSpot ( @HubSpot ): Topics segmented by marketing, sales and agency.

Resources 53

Resources Marketing SEO Engineering 53

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. There will always be specialist agencies to partner with such brands, but PR firms don’t typically win the lion’s share of the work. Industry thought leadership is a differentiator.

B2B 242

B2B B2C Software Consumer 242