Remove Agency Remove Examples Remove Real Estate Remove Storytelling
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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

For example, years ago, my children’s elementary school held a “cakewalk” fundraiser during its annual fall festival — until someone pointed out its racist origin to the organizers. The wrong phrasing can have direct consequences on a business, from consumer boycotts to undermining DEI initiatives to attracting quality talent.

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PR Poised to Become the Digital Leader

The Proactive Report

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

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PR Poised to Become the Digital Leader

The Proactive Report

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

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PR Poised to Become the Digital Leader

The Proactive Report

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales.

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Public Relations Strategies for Robotics Companies

5W PR

However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality. Storytelling. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance.

Company 88
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Don’t Quit Facebook Yet

Shift Communications

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. Scott Monty. EVP, Strategy. Photo credit: mysocialgameplan.

Facebook 167
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Agency of the future | Jump to text. Real-time versus longer term data | Jump to text. Zach’s favorite examples of infrastructure projects | Jump to text. I think you read a lot about the agency of the future, but what does it really mean? And it’s almost ironic to talk about agency of the future.

Data 78