Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Here, I’ve downloaded 70,000 or so of my Twitter followers and randomly sorted them using a spreadsheet, then randomly sampled the first 50 or so.

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Measurement Data-Driven PR How To Exercises 161

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.

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Measurement Data-Driven PR Analytics Data 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.

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Analytics B2B Google Data-Driven PR 60

Shift Communications

NOVEMBER 7, 2014

Go download the guide “Measure What Matters Most” , bookmark Think With Google, and think. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Conclusion. Account Manager, Marketing Technology.

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Google Measurement Data-Driven PR Marketing 107

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

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B2C Airlines Pharmaceuticals B2B 103

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. How to measure the impact of our work? Probably not.

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Analytics Data-Driven PR Measurement Google 60

Shift Communications

NOVEMBER 17, 2017

The future of PR will be powered by predictive analytics and machine learning so start learning how to prepare by downloading this insightful eBook today! cta] The post New SHIFT eBook: Predictive Analytics and the Future of PR appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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eBook Analytics Data Software 104