Stephen Waddington
OCTOBER 18, 2018
The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. It overcomes the tension in organisations and client/agency relationships where different technology or workflow is used.
Shift Communications
FEBRUARY 20, 2019
Wikipedia Top 25 Report. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. While Google News is more malleable and can be filtered by industry, categories, or certain key terms, Wikipedia’s should be seen more as a cultural trend snapshot.
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PR in High Definition
APRIL 25, 2022
Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer.
Where the Fishermen Ain't
OCTOBER 25, 2013
The “operating system” (OS) of PR exists in a semi-proprietary form across various companies, agencies and practitioners. This is to say nothing of the subsystems for crisis management or Wikipedia engagement. . Wikipedia is another topic about. I will be detailing them during my talk on Sunday. I don’t pretend to have all.
ZudePR
JULY 20, 2016
In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Spot on, Wikipedia. She was seeing a few agencies and for some reason thought she might get a deal from me…. Not dissimilar to most people in agency land. I have no intention or desire to “grow the business”.
Norton's Notes
JULY 29, 2015
So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Do you believe Marketing, PR, and SEO will merge into one? This is shown by the requests we get as an agency. Without a doubt it’s online reputation.
Doctor Spin
JANUARY 8, 2022
On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. We had a window. And we missed it.
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