Shift Communications

NOVEMBER 24, 2014

The third spike is from our Facebook Page Cost Calculator. That’s worth revisiting and upgrading, especially in the wake of the latest Facebook algorithm changes. Are they part and parcel of your content marketing strategy? If you didn’t actively create content around these, why did they happen?

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Analytics Data-Driven PR Marketing How To 155

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.

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Shift Communications

FEBRUARY 20, 2019

While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data. Instagram and Facebook use hashtags as well. Not only is it free but it gives you the flexibility and access to public postings on Facebook, Twitter, Instagram, and Reddit. Lisa Zanchi.

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Trends Industry Wikipedia How To 142

Shift Communications

JANUARY 25, 2016

This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “content marketing.” Marketing Coordinator.

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Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. Marketing Coordinator.

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Twitter Pitching Facebook Data 74

Shift Communications

FEBRUARY 16, 2016

Marketing Coordinator. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Clever brands will choose the first option, and likely gain an advantage over those who cling to older, non-mobile conventions. Savannah Whitman. cta] The post How DOES Mobile Change The Brandscape?

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Mobile Examples Brand Branding 60

Shift Communications

FEBRUARY 13, 2017

How many then subscribed to our video content? Depending on the video service, these might be called subscribers (YouTube), followers (Snapchat/Instagram), or Likes (Facebook). No matter what they’re called, they signal audience intent – our audience liked our content enough to want more of it. Engagement Metrics.

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Video Measurement Communications How To 117