Agency Communications Media Training Survey 
ImPRessions - Crenshaw Communications
JUNE 12, 2019
Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post. PR people cannot control the media.
ImPRessions - Crenshaw Communications
JANUARY 12, 2016
If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. Focus the team’s time. Streamline tools.
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ImPRessions - Crenshaw Communications
OCTOBER 26, 2022
Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. A client might not know that we had a full team discussion about media strategy or messaging, but if they weren’t part of it, they should. Go beyond tactics. Troubleshoot. Add value .
ImPRessions - Crenshaw Communications
OCTOBER 26, 2022
Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. A client might not know that we had a full team discussion about media strategy or messaging, but if they weren’t part of it, they should. Go beyond tactics. Troubleshoot. Add value .
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
Insufficient communication. Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Effective communications needs a mix of “rich” and “lean.” Misguided media relations strategy. Lack of preparation for a media interview.
Stuart Bruce
OCTOBER 6, 2016
The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report.
PRSay
AUGUST 17, 2020
As you plan year-end communication strategies in this unprecedented year, how do you know what to change about your media relations approach when virtually everything has changed in the media landscape? 25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor.
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