5W PR

DECEMBER 19, 2016

Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible. With greater speed and fewer words, one might assume that social media frees up time. One place where effective usage matters is advertising.

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PRSay

MAY 8, 2020

That strategy won’t do much to advance your cause and make new friends. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. The advertising landscape may never be the same. Attitudes shift about virtual interviews. Connect with Lisa on Twitter: @LisaArledge.

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Mark My Words

DECEMBER 15, 2020

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

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PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Engage them with a string of posts, not just one picture at the microphone, and engage the outlet’s social media as much as you can.

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Communications Pinterest Reddit Radio 79

Deirdre Breakenridge

MAY 16, 2017

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. Posted more than 3 social media updates per day. So, we decided to find out. Were 34% more likely to own a selfie stick.

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Solo PR Pro

JUNE 21, 2016

Reach your target area or industry with paid advertising. Use online strategies such as social media, groups and forums to build rapport within your targeted area or industry. Schedule Skype or video calls periodically to add a more personalized touch. Deepen those connections with a phone call or video chat.

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Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising.

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