Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes.

Fashion 75

Fashion Telecommunications Crisis Training 75

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). Go Online or Go Home.

Viral 88

Viral Marketing Guidelines Local 88

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution.

Examples 120

Examples Viral YouTube Infographics 120

Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. Recently, Poundland received a slapdown from the Advertising Standards Authority over its ‘Elves behaving badly’ social campaign. It’s the Daily Mail.

Brand 60

Brand Branding Film Print 60

Sword and the Script

NOVEMBER 11, 2014

Just imagine how popular your kid would be, joked one father showing me the item in a print catalog as our kids jumped on a trampoline, if you established a “ The Fortress ” in your backyard. Those brave enough to jump from an aircraft will upload their video to YouTube and make the photos their social media profile shots.

Marketing 113

Marketing System Viral Insurance 113

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. Recently Poundland received a slapdown from the Advertising Standards Authority over its “Elves behaving badly” social campaign. Needless to say, the gallery had to order more prints. In any case an outcry erupted.

Print 60

Print Viral Film Construction 60

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Richard Levick: There’s an immense amount of truth in that.

Report 225

Report Media Advertising Advertising 225