Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Nestle, Epic Games, Grammarly, Disney and more have pulled their ads after a viral claim that the platform’s algorithm helps child predators find and distribute salacious content. Organizations are pulling ads from YouTube following accusations that the platform’s algorithm is assisting child predators. The boycott came after the viral circulation of a video published by Matt Watson , a YouTube content creator. Many include pre-roll advertising.

4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video.

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YouTube's evolution as a marketing vehicle

PR Daily

I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005. Considering how much the site has evolved since then—I mean, we have “YouTube celebrities” now—it’s only fitting that as the site turns 10 years old, we should take a look at YouTube as a business (and vehicle for PR and marketing).

YouTube, Instagram increase filtering for user content

PR Daily

The video hosting juggernaut YouTube has announced it will add staff to increase monitoring to remove distasteful or offensive content from its site. wrote : Now that its bottom line is being affected , YouTube says it will begin to take additional steps to protect its advertisers and creators from inappropriate content on its network. YouTube had said then the channel’s removal was part of a new tightening of its child endangerment policies.

Viral Math for Loop Designers

Doctor Spin

Let’s say you post a cat video on YouTube. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! But before we get ahead of ourselves, let’s examine the inner workings of viral math: Typical Viral Loop Weaknesses.

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Let’s say you post a cat video on YouTube. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! Still hungry for viral success? Tactical Enhancements for Viral Loops.

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Let’s say you post a cat video on YouTube. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! Still hungry for viral success? Tactical Enhancements for Viral Loops.

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The Dark and Twisted Side of Automation in Advertising

Sword and the Script

They recorded him drowning and uploaded the video to YouTube. The story went viral as news organizations picked up the story. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. In my mind, this is an example of just how dark, twisted and distant advertising has become with automation. Go peruse a few tragic headlines and see what sort of advertising is adjacent.

Prankvertising: When Advertising and Practical Jokes Collide

Shift Communications

Last year, the folks behind the “Carrie” remake nailed it with their “ Telekinetic Coffee Shop Surprise ” that terrified customers to the tune of nearly 60 million YouTube views. Devil’s Due” followed suit this past January with a wildly successful “ Devil Baby Attack ” spot featuring a deranged baby and remote controlled stroller that has since garnered 48 million impressions on YouTube. The two videos have combined for more than 60 million YouTube views. Advertising

YouTube announces in-app video sharing and messaging

PR Daily

YouTube is bringing messaging to its mobile app. Right now, hundreds of thousands of YouTube videos are shared every day on messaging apps. These shared videos and chats will live on a separate tab within YouTube’s app. YouTube announced the feature in its. We’ve been experimenting with a better way to share videos on YouTube since last year. Starting today, you can share videos with your friends and family directly on YouTube.

3 PR and marketing lessons from CarMax’s answer to viral video

PR Daily

What started as an idea to satirically advertise his girlfriend’s car turned into marketing gold. 2, Max Lanman posted a YouTube video advertising the 1996 Honda Accord that his then-girlfriend (now fiancée), Carrie Hollenbeck owned. million views: A week later, CarMax responded with its own YouTube video, offering Hollenbeck $20,000 for her car—along with a few other items featured in the video: Lanman reported that Hollenbeck took CarMax’s offer: THANK YOU, INTERNET!

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6 pros and cons of using YouTube for marketing

PR Daily

YouTube is ready for the challenge, with 300 hours of content uploaded every minute. Should you use YouTube to embrace video this year in your content marketing strategy? Consider these pros and cons that can help you decide if the platform is right for you: The pros of YouTube marketing. Viral effect. Sharing your videos on YouTube can positively affect your organization’s search rankings. The cons of YouTube marketing. Annoying advertising.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

AdAge reported: Online advertising is expected to generate $120 billion in the U.S. this year, growing from just $100 million in 1995, according to an advertising forecast from Publicis Groupe’s Zenith. YouTube creators come together to plant 20M trees. Influencer and content creator Jimmy “MrBeast” Donaldson organized a fundraiser in what he calls the “largest YouTube collaboration of all time.” Study: How to make the most of your YouTube channel.

4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard).

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Marketing as a Bona Fide Profit Center

Sword and the Script

Those brave enough to jump from an aircraft will upload their video to YouTube and make the photos their social media profile shots. Parked outside of a rest stop on Interstate 95, a truck carrying soda to refill soda machines, double-dipped by offering billboard style advertising on the side. Marketing marketing strategy viral marketing The party room rivals any I’ve seen in the local area.

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Instant Articles lacks revenue, has too many ad restrictions, some say

PR Daily

Some are unhappy with the advertising options and lack of revenue from articles published directly on Facebook. We’re currently working closely with publishers to understand how their advertising in Instant Articles compares to the mobile Web so we can deliver results, while maintaining a great reading experience for people,” he said. When a stolen video goes viral on Facebook, the content creator who would have seen those views on YouTube loses money.

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How marketers and PR pros can avoid Fiji Water’s legal trouble

PR Daily

The water company had a viral marketing win, but it all unraveled when it couldn’t secure an agreement with the model behind the stunt. For those who did not watch the awards show, Kelly Steinbach (stage name Kelleth Cuthbert) went viral after Fiji Water hired her as a red carpet promotional model. The resulting pictures, punctuated with Steinbach’s wry half-smile and deadpan stare, went viral. Viral fame is both unpredictable and fleeting.

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Why marketers’ Google boycott is a PR move

PR Daily

Swiss companies, such as Swiss Life and soft-cheese manufacturer Baer, have announced that they’re halting advertising on Google , because ads have appeared alongside YouTube videos with inappropriate content. Investors are asking whether this controversy marks the beginning of the end for Google’s advertising dominance. Swiss Life and Baer said that they will no longer advertise on YouTube and the Google Display Network (GDN). A YouTube error in the 0.01

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

The Onion wrote: According to sources, [CEO Eric McCulloch’s] virtuoso whiteboard performance has forever rendered traditional advertising pointless and obsolete, and has solved all of Dwyer Publishing’s marketing needs in one fell swoop.

How to Pitch Social Influencers

Cision

They are moving to YouTube and Instagram. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Consumer habits and generational preferences are pushing toward an increased use of PR over advertising.

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reunite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more.

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10 companies with outstanding social media presences

PR Daily

Here are 10 to start following today: Related: The Paradox of What Makes Something Go Viral. When Isaiah Mustafa stepped into the role of the ultimate Old Spice guy, the drugstore cologne-turned-viral sensation attracted a legion of followers across multiple social media channels. The brand's managers keep exploring unexpected ideas, like having Mustafa answer tweets on YouTube. pioneered self-aware advertising in a quest for "no bullocks" messaging, and got it right.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

NewsGuard announced that a recent “analysis of programmatic advertising data” found that more than 4,000 brands had advertisements placed on websites carrying COVID-19 misinformation and myths—and more than 2,300 of those brands inadvertently advertised on more than one of those websites.

3 diversity lessons from Ancestry’s recent ad backlash

PR Daily

In doing so, historians and advertising industry insiders say, the ad campaign illuminates a set of very modern, ongoing American problems with race. Late Thursday, Ancestry pulled the ad from its YouTube channel, scuttled a TV airing schedule and late Friday offered more information about the thought processes behind the ad. Wired reported : In a statement to WIRED, Ancestry said it had removed the video from YouTube and was in the process of pulling it from television.

4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Here’s a look at how Popeyes turned a chicken sandwich into a multimillion dollar advertising campaign, and what you can learn from their strategy: Plan ahead for a big launch. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube. Did you stand in line for the release?

Welcome to the World of TikTok

Konnect Agency

Never before have brands been able to create virality on such a massive scale. This viral challenge garnered over 10 billion video views. Unlike YouTube and Instagram, TikTok is not yet dominated by micro-celebrities, though they do exist.

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Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

However, that tweet was the first in a thread, which many Twitter users didn’t see—especially after it went viral. Also: Lowe’s launches CSR initiative for its 100th birthday, only 41% of men are ready to tackle gender inequality, Taco Bell joins the NFT bandwagon, and more.

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5 reasons PR and marketing pros should curate content

PR Daily

You don’t have to create the next viral story or video to engage with consumers through social media. Kraft Foods shared recipes using its products and saw four times the return on investment that it would have through traditional advertising. Sharing an entertaining or informative YouTube video, creating a List.ly

Small Numbers Matter

Doctor Spin

This isn’t as straightforward as it might seem: Traffic acquisition in a) probably cost 10x more (advertising, publicity etc.) The Math Behind Viral Marketing We’ve all seen things go viral. 100,000,000 views on Youtube for a great song, with a great video, performed by a celebrity artist? For a piece of content to go viral, it needs to convert at a decent level and the population size must be able to sustain its exposure, sure.

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Facebook seeks to keep publisher content, videos on Facebook

PR Daily

The data that Facebook has collected over the past 11 years have helped it become second only to Google in global digital advertising revenue, according to Business Insider. With Facebook holding the power to show or not show content to its users, it also easily controls not only the data, but the price of its advertising commodity. Facebook’s publisher offering is not the only way the social network is positioning itself to be the chosen advertising platform for brands.

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

7 hints to help create viral content. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. A report from Trust Insights shows a significant difference between the engagement YouTube stars with giant followings get versus niche creators with more devoted audiences. Also: Google’s tribute to B.B. King, smaller followings produce better engagement, how PR pros feel about crowdsourcing information, and more.

5 unique ways to break into social media marketing

PR Daily

With almost no money spent on advertising and little promotional effort on our part, a number of presentations we uploaded to SlideShare went viral. One of the oldest tricks in the advertising book—product placements—has come to social media. Fortunately, marketplaces such as Grapevine (for YouTube), HelloSociety (for Pinterest), Niche (for Vine) and theAmplify (for Instagram and Snapchat) make things easy.

10 books every PR pro should read

PR Daily

This New York Times bestseller takes a stab at explaining why certain products and ideas go viral. Author and Wharton marketing professor Jonah Berger argues that, contrary to popular belief, advertising isn’t what makes something popular, but rather the secret science behind word-of-mouth and social transmission of ideas. Social Media: Marketing Strategies for Rapid Growth Using Facebook,Twitter, Instagram, LinkedIn, Pinterest and YouTube ” by John Williams.

How to Leverage Emotions to Boost Digital PR

Cision

Unveiling surprising facts or data can also make your online PR content go viral. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business. Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations.

10 books every PR pro should read

PR Daily

This New York Times bestseller takes a stab at explaining why certain products and ideas go viral. Author and Wharton marketing professor Jonah Berger argues that, contrary to popular belief, advertising isn’t what makes something popular, but rather the secret science behind word-of-mouth and social transmission of ideas. “ Social Media: Marketing Strategies for Rapid Growth Using Facebook,Twitter, Instagram, LinkedIn, Pinterest and YouTube ” by John Williams.

4 Examples of Fair Use Debates in the Digital World

Cision

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles. Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube.

As digital marketing grows, Google to launch real-time ads

PR Daily

Digital advertising saw a significant jump in 2015, and early indicators point to marketers keeping the momentum going this year. As online advertising grows in popularity, Google is making it easier for marketers to jump on trends as they happen. Conveniently named “Real-time ads,” the product gives marketers the opportunity to distribute content that aligns with trending topics moments after they go viral.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. In a YouTube video , an animated Barbie and her friend Nikki discuss Nikki’s “experiences about when she has been treated unfairly.”

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Kraft Heinz’s strategy to make Planters’ Super Bowl spot go viral was blocked by Twitter for violating its spam and platform manipulation policy. Twitter scrambles to protect privacy, and YouTube cracks down on fake news.

A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared

Sword and the Script

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. These four categories correspond roughly to the areas of advertising, PR, marketing, and sales.

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