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Pitching News Today

PR for Anyone

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? So listen to what’s happening online and use that to pitch your stories. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did.

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How to Develop Good Social Listening Techniques

PR for Anyone

When you can pitch yourself as an expert on a topic that is trending online. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The media is regularly covering trends that are going viral on that platform. We pitch the media. PR FOR ANYONE.

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Trending Sources

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How to Pitch Social Influencers

Cision

Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). It’s simple.

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Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

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Seizing the Moment: The Power and Pitfalls of Newsjacking

Burrelles Fresh Ideas

Cost-Effective In contrast to conventional advertising or marketing initiatives, newsjacking can prove to be a budget-friendly tactic. This left sections of the Superdome in darkness and left television viewers wondering what caused the unforeseen disruption. Oreo seized this opportunity by dropping this amazing tweet!

Ethics 101
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PR’s House Of Media Cards

Flatiron Communications

Brands and advertisers, looking for ways to reach audiences beyond television screens and magazine pages, are turning to people with many followers on social media and paying them to pitch products online. ’ It might have put Don and Peggy out of business. PR social media Time shifting Weber Shandwick'

Media 34
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PR’s House Of Media Cards

Flatiron Communications

Brands and advertisers, looking for ways to reach audiences beyond television screens and magazine pages, are turning to people with many followers on social media and paying them to pitch products online. ’ It might have put Don and Peggy out of business. PR social media Time shifting Weber Shandwick'

Media 28