Remove Advertising Remove Pitching Remove Real Estate Remove Trends
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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Real estate agents tend to not think in terms of the story of the house.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Real estate company buyers are more likely to be paging through these journals than Wired. How trade coverage wins. Trade pubs are a community network.

Pitching 168
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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience.

Trends 77
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Boost Your Brand & Sales with PR

Victorious PR

In modern times, public perception of your brand is more critical than any traditional advertising. By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers.

Brand 52
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Boost Your Brand and Sales with PR

Victorious PR

In modern times, public perception of your brand is more critical than any traditional advertising. By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers.

Brand 52
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How Public Relations Can Help Promote Your Brand and Drive Sales

Victorious PR

In modern times, public perception of your brand is more critical than any traditional advertising. By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers.

Brand 52
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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists.