PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 187

Communications Journalism Advertising Advertising 187

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets.

Journalism 48

Journalism Advertising Advertising Google 48

Mark My Words

JUNE 15, 2018

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. This was a story in The Sun, a New York newspaper, a penny dreadful, 1835. So many people draw their, their references from tin-foiled hat lunatics on YouTube.

Policies 60

Policies Industry Newspapers Interviews 60

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). The issue lies in the inability of PR to achieve its value.

Government 103

Government Education Print Ethics 103

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world.

Google 225

Google Facebook Wikipedia Engineering 225

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Local news and indy journalism more trusted. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

APRIL 28, 2021

So they used to be a kind of, this was the circulation, and then on average two to four people might read that newspaper, that magazine. So we can tell, for example, in Saudi Arabia, 18 to 25s are all about Snapchat, Twitter, and YouTube. We don’t know whether that magazine was put into a dentist surgery and four people read it.

Consumer 78

Consumer Measurement Local Data 78