ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. For a regional credit union, we built upon an existing educational campaign to promote financial literacy for member companies and their employees through seminars and collateral materials. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Your core strategy to differentiate and promote your accounting firm may be to position its partners as experts in personal financial planning, for example. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They include a contingency or crisis plan.

Strategy 220

Strategy Measurement Advertising Advertising 220

ImPRessions - Crenshaw Communications

MAY 22, 2017

Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. We represented a credit union through a strong campaign around financial wellness. Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185

Stephen Waddington

MAY 17, 2020

Business and society Building better business - as organisations rebuild and reinvent they’ll look beyond focus on people and planet in addition to financial return. Teaching will shift online for all but small discussions and seminars. Advertising revenue will follow where it hasn’t already.

Tourism 118

Tourism Fashion Travel Retail 118

Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . For example, bicultural Hispanics that may prefer English would likely choose Spanish-language when relating to certain topics such as financial services, depending of course on age and other variables.

Automotive 245

Automotive Resources Strategy Consumer 245

PR Conversations

OCTOBER 27, 2023

The interpretive paradigm can be found in the concepts of reputation management in business schools, integrated marketing communication in advertising programs, and some critical and rhetorical theories of public relations in communication departments. He asked what I had done in Nigeria, and I said I had lectured about public relations.

Reputation 52

Reputation Social Media Internal International 52

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40