ImPRessions - Crenshaw Communications

JUNE 18, 2019

Your core strategy to differentiate and promote your accounting firm may be to position its partners as experts in personal financial planning, for example. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They include a contingency or crisis plan.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . For example, bicultural Hispanics that may prefer English would likely choose Spanish-language when relating to certain topics such as financial services, depending of course on age and other variables.

Automotive 245

Automotive Resources Strategy Consumer 245

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. Just last week, for example, I talked with a man waiting in line to board an airplane in London as I returned from teaching a seminar in Nigeria. He broke out in laughter.

Reputation 52

Reputation Social Media Internal International 52

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40