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Bits, Bytes and the Ethics of Data

PRSay

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations. presidential election.

Ethics 230
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Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

Privacy 40
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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

Meta’s stricter teen controls Meta is implementing stricter message settings for teens across Facebook and Instagram, with a focus on creating age-appropriate experiences. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. advertising, content marketing, ecommerce, email, social media, website, etc.), Career paths will evolve. Are you ready? Is your company ready?

Agency 84
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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 96
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead. A reset on advertising spend. next year, down from 6.4%

Marketing 187
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Press Release Horror Stories: 5 Lessons Learned from Epic PR Fails

Newsfile

Facebook’s Data Privacy Concerns (2015-2021) : Facebook’s first impactful data privacy concerns started in 2015 during the Cambridge Analytica scandal. Personal data belonging to 87 million Facebook users was collected without their consent by Cambridge Analytica. Boeing bnbnb

Privacy 52