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How to Leverage Emotions to Boost Digital PR

Cision

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. He specializes in SEO and Content Marketing activities. Humanize Your Brand. Share Relatable Stories.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Dominance of TikTok SEO.

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Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. The combination of SEO, Digital Ads, PR and Social Media allows us to be a one-stop-shop for clients.

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Monday Roundup: Overcoming Obstacles

Waxing UnLyrical

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. Appreciation.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. B2B content marketers serve an average of four audiences.

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Nine ways to use public relations to grow your business.

Prohibition

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Organic SEO.

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As Salaries Rise, PR Firm Fees Per Billable Hour Fall

Sword and the Script

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. The Rise of Agency New Business Development. by Frank Strong. “I

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