Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Lee Odden Top Rank Marketing. Q: If it does go away how will that affect brands that use it for customer service?

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Marketing is responsible for X, Customer Service for Y, PR for Z. Referral codes. tool like Google Analytics.

Engineering 120

Engineering How To Measurement Analytics 120

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. The result: PR is poorly integrated with the rest of marketing.

Measurement 40

Measurement How To Analytics Customer Service 40

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution.

Brand 195

Brand Branding How To Reputation 195

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How might AI redefine marketing jobs? But marketers are still largely in the dark about AI’s implications. AI is already changing how marketing works.

Marketing 41

Marketing System Technology Google 41

PR Conversations

APRIL 8, 2015

Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. That demonstrates a 180 degree shift from Hahn’s inclusion of marketing techniques under the responsibility of PR. Advertising, including direct mail. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40