Remove Advertising Remove Crisis Remove Media Training Remove Television
article thumbnail

Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. But why publicity is so valuable?

Publicity 130
article thumbnail

Newsjacking Idea

PR for Anyone

We are “watching” television so we need to “see” what you are talking about. Remember to think about what medium you are pitching. TV should be visual. They took many clips from the scenes from the movie and also video and pictures of current weddings and compared them. newsjacking).

Pitching 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Revisiting Social Media: Power, Performance and Planning

PR in High Definition

And to put this in context, this primacy is no different to the time when the UK had just four television channels. Always have a crisis plan to fall back on – One word out of place can land you in some pretty hot water, so ensure that you have a crisis plan in place for when situations may go wrong.

article thumbnail

Back to School Media Pitches

PR for Anyone

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August. I know where I am, the majority of the kids went to school today. Think about what you can talk about related to going back to school.

Pitching 130
article thumbnail

Positioning Yourself as a Media Expert

PR for Anyone

The third day, we take our VIPs into a television studio. But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. And it’s so awesome! We spend two days of getting s**t done. We give them their ideal interview.

Media 130
article thumbnail

Easy Trick to Land in the Media

PR for Anyone

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

Media 130
article thumbnail

Go from Established to Known

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this.

YouTube 130