Shopping for Content Marketing in the Discount Store [UML]
Sword and the Script
AUGUST 20, 2016
In other words, we spend lots of time mapping what content is needed, for what persona, at what stage – and then wind up sending more emails offering discounts. It’s been a trend in content marketing too. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale.
Let's personalize your content