2019 Marketing Strategies for Small Business Owners

Critical Mention

Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness and profitability. If you’re a small business owner, these can be tougher to achieve. Take advantage of Google My Business. Event marketing.

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it's like clay in your hands -- you can mold it to take virtually any form you desire to reach your specific goals. Who doesn’t love economical marketing?

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

Infographic: Why content marketing is a must for your small business

PR Daily

If you could conjure something to buoy your business, would you? Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. Great content boosts your SEO, too.

Everything You Need to Know About Content Marketing When You Don’t Have Time


Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. content marketing strategy.

A Small Business’ Guide to Beginning Influencer Marketing


As a small business, you are probably marketing through social media, content, or Google’s Pay-Per-Click. Well, are you aware that your advertising methods could yield more fruit if you tried influencer marketing? What Is Influencer Marketing?

Shopping for Content Marketing in the Discount Store [UML]

Sword and the Script

There may well be a disconnect between strategy and execution in B2B marketing. While businesses usually don’t think twice about investing in research, personas and messaging platforms, when it comes to execution, someone is usually counting pennies.

Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks??


Before you know it, 2016 will be over and it will be time to jump into a new year for your business. Whether you conducted a mid-year check-in or not, you absolutely need one for the end of the year with regards to how your marketing efforts performed the past 12 months. marketing.

The Essential Components of Your Video Marketing Strategy


Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy.

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Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI.

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How much should you spend on content marketing?

PR Daily

How much should you spend on content marketing? Business 2 Community features a Point Visible infographic that sheds light on this thorny financial decision that almost every organization must address.

Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog.

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. Our proactive approach to digital marketing allows us to provide comprehensive amplification for the brand’s we partner with.

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Designing Deliberate Questions, Content and Customer Experiences [UML]

Sword and the Script

CThere’s an old saying that good marketing will make a poor product fail faster. There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate.

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Top 50 PR, Marketing & Social Media Podcasters to Follow


We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. But why is podcasting important to PR and marketing professionals? Tools, tips and tactics on everything marketing and social media related.

Google’s Primer App – Quick Lessons on PR and Marketing

Shift Communications

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology.

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How To Create Great Content With Your Data


One of the challenges facing content creators is how to create consistent, meaningful content. All of us experience spammy weekly (or daily) emails of irrelevant content, and perhaps wonder if some of our content is received so unfavorably.

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Nine ways to use public relations to grow your business.


Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. A good question, and one that has plagued the mind of many business owners and decision makers for years… often with little sign of a solution. Content creation.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


We focus on working with non-profits, small businesses, women CEOs and business owners. AirPR: With PR as a focus, you have included marketing and advertising into your agency. AirPR: How do you see PR & content marketing evolving in 2018?

Alexa and B2B: A New and Exciting Way to Reach Your Audience

B2B PR Sense

Content marketers have already begun to use this technology as a content platform to reach their audience. Learn how Alexa and B2B marketing can work together for solid results. Alexa and Content Marketing: 3 Areas Where You Can Get on Board.

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3 Google mistakes that PR pros make

PR Daily

They should at least be writing content in a more natural tone so they’re speaking the same conversational language as mobile customers,” says Martin Shervington, Google’s only small-business advisor in North America. Acquiescing analytics to advertising.

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How to Leverage Emotions to Boost Digital PR


Emotional intelligence drives consumer culture which influences your business strategy. So, which emotions do you need to target to make your content more shareable? When your target audience feels entertained and happy, they are more likely to share the content.

15 courses to improve your social media knowledge

PR Daily

This is a free Hootsuite offering for social media marketers and PR pros looking to expand their online horizons. By taking this course you’ll develop foundational social marketing skills to grow followers, engagement, and business results.

Course 171

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

As you'll see in this post, such developments as artificial intelligence and influencer marketing have been widely adopted by PR pros, with stellar results. Influencer marketing is one of the fastest-growing strategies in recent years - and this trends shows no sign of slowing down.

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

What is word of mouth marketing? It claims to be the best of its class and will transform your business. That is the power of a good word of mouth marketing strategy. In the words of marketing expert Joe Pulizzi , “Word of mouth marketing has always been important.

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What Facebook Thinks You Should Know About Their Ad Products


Often you’ll read that Facebook is a “pay-to-play” platform for businesses. This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices.

4 PR Trends for 2017


More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” Here are three others: Executive thought leadership; Influencer marketing; and. Contributor marketing. Influencer Marketing. Contributor Marketing.

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What do digital marketing pros do all day?

PR Daily

Explaining digital marketing. More worryingly, as marketers, are we not marketing ourselves properly? Explaining content marketing. The chart above shows a dramatic increase since 2011 in search queries for “What is content marketing?”

SEO 171

Marketing Has a Best Practices Problem

Contently - Strategy

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers.

7 costly social media marketing mistakes

PR Daily

Many businesses and marketers have suffered damage from a social media mistake. A marketer or organization might have the best intentions, but too many simply don’t understand how to make the most of a social media presence and platform. Assuming social media marketing is free.

The Best List of 40 Social PR Courses and Certifications

Social PR Chat

With the ever-evolving realm of digital marketing and communications, staying on par with industry demands is a constant struggle for both recent graduates and seasoned professionals alike. Online Marketing. Traditional marketing skills never go out of style according to Buyer.

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Paid Media: How to Best Amplify Your Content

B2B PR Sense

While earned, shared, and owned content have become an integral and respected part of today's content strategy, paid content still has a bit of the aura of a shyster. Paid media is content that you pay to promote. Native advertising. Influencer marketing.

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Keys to writing the best headline ever

PR Daily

Recently, I heard Adweek editor David Griner speak at a marketing industry event. As chief honcho of its cultishly popular AdFreak blog, Which covers all things digital advertising and creative. Is the headline accurate and reflective of the content of the article or is it clickbait?

10 ways B2B marketing pros can gather leads

PR Daily

It doesn’t help that people seek one killer lead tactic that masks all ills while failing to realize that good B2B business generation is made up of many activities, which must be measured and tested. LinkedIn is the most effective social media platform for B2B businesses today.

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Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

By the same token, some think PR is synonymous with marketing. These are also the questions that your content needs to answer. First of all, let's break them down into four simple categories: earned, owned, paid, and social content. How to Create an Effective PR Content Strategy.

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Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

And that means that, as a business, online reputation management should be a top priority. In today's ad-screaming world, many have come to distrust advertisements. They rely heavily on a business's reputation. Create Content. Tap Into Influencer Marketing.

Don’t Rely on Luck: 4 Tips for Budget-Friendly Marketing That Works

Beyond PR

Staying ahead of the marketing curve is more important than ever for business owners. The good news: Marketing your company is now easier and more affordable than ever. Social Media Marketing. Content Marketing. Email Marketing. Event Marketing.

5 marketing takeaways from Disney films

PR Daily

Certainly, those words can be applied to many sectors of life—and business. Related: 5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing. And when it comes to marketing those stories, Disney excels, too. The titans of advertising have always known this. Meanwhile, the marketing that most other companies deploy stinks. Consider the marketing of the big online platforms: Yahoo didn’t know what it could it do with the large audience it had.

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20+ SEO Words You Should Delete From Your Vocabulary Immediately

Social PR Chat

The word SEO on its own isn’t bad,” said digital marketing consultant and SEO expert Kelsey Jones. In today’s complicated and fast-moving digital marketing world change is a way of life. It’s true, If search marketers had to pick a specialty it would be “expert in change.”.

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5 Things to Know About Branded Content

Beyond PR

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Branded Content Will Take on Other Forms.