PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. If there’s anything marketing has a lot of, then it’s metrics. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Shift Communications

NOVEMBER 20, 2017

Let’s look at the Spearman correlation between character length and engagement measures such as likes and retweets in the period of September 1-25, when no 280-character tweets were available: Above, we see no correlation between tweet length and likes/retweets. Marketing and advertising. Pharmaceutical companies. Cybersecurity.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. PR can nimbly integrate within disciplines from advertising to digital to content creation, and offer added value from strategy to big creative themes and platforms. PR people, advertisers and marketers all talk about market disruption. Rapid Fire Round.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. So what metrics did you and Medela use to measure The Moms’ Room campaign success?

Agency 54

Agency Healthcare Interviews Insurance 54

Sword and the Script

SEPTEMBER 19, 2017

– print advertising. – pay per click advertising. The rule is: if you can’t measure the results, eliminate it. For example, many plaintiff lawyers are investing in mass tort cases (product liability lawsuits against pharmaceutical companies). I would cut: – Social media. – SEO.

Marketing 63

Marketing SEO Pharmaceuticals Google 63

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. Does your company target a variety of audiences across different industries? Performance. Achievable.

Marketing 52

Marketing Technology Internal International 52

PR Conversations

DECEMBER 11, 2014

Example: Do you recall the brand of beer advertised during the Super Bowl? Against my better judgment (under orders from a staff member more senior to me), I once presented a poorly designed survey to a pharmaceutical company client. Respondent error can also be caused by questions that make serious demands on memory.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108