5W PR

MAY 1, 2025

Public relations plays a vital role in maximizing the impact of sports sponsorships, going far beyond simple logo placement or traditional advertising. Studies show that 81% of consumers need to trust a brand before making a purchase. PR teams serve as the bridge, ensuring consistent messaging and maximum exposure across all channels.

Sports 78

Sports Storytelling Measurement Journalism 78

5W PR

APRIL 12, 2025

Successful water parks now employ comprehensive digital strategies that include influencer partnerships, user-generated content campaigns, and targeted advertising. Digital Marketing Strategies for Modern Water Parks Social media marketing has evolved beyond simple post scheduling. Email marketing remains effective when properly segmented.

Trends 78

Trends Strategy Publicity System 78

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform. Be accurate and transparent in all claims to ensure truthful and non-misleading advertising.

Creativity 78

Creativity Social Media Strategy Branding 78

5W PR

JULY 7, 2025

Understanding Gen Z and Gen Alpha Gaming Audiences Young gamers today show distinct preferences in how they consume content and interact with gaming brands. These players value authenticity, community participation, and creative expression above traditional advertising messages.

Mobile 78

Mobile Branding Brand Marketing 78

5W PR

APRIL 28, 2025

Research shows that 69% of consumers appreciate brands that respond to criticism openly. A study by Nielsen found that 92% of consumers trust earned media over traditional advertising, making positive coverage crucial during difficult periods. Start by acknowledging valid concerns promptly and sincerely.

Crisis 78

Crisis Guidelines Community System 78

Buzzstream

JUNE 18, 2025

Sponsored posts are driven by advertisements, affiliate links, or both. Sponsored posts on publisher sites have strict disclosure guidelines so I’ll typically find the disclosures right at the top. Steve Staeger is the consumer investigator, and Anna Hewson is the investigative photojournalist. Is it a sponsored post?

How To 62

How To SEO Pitching Google 62

5W PR

JUNE 12, 2025

Traditional gender-based marketing approaches and limited cultural representation no longer meet consumer expectations. The Evolution of Representation in Toy Marketing The toy industry has undergone significant changes in recent years regarding representation and inclusivity.

Marketing 78

Marketing Guidelines Financial Analysis 78

Steve Barrett on PR

JULY 17, 2025

Its media and advertising segment was up 8%, though most of that was down to strong growth in media. Advertising was mixed and CFO Angelastro noted that “the creative business was basically flat to slightly down in the quarter,” with stronger performance outside the U.S. 4% for the rest of the calendar year.

Healthcare 78

Healthcare Public Affairs Survey Agency 78

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 150

Guidelines Agency Pinterest Privacy 150

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. When does product publicity become native advertising? PR Teams – Be On Alert.

Advertising 90

Advertising Advertising Ethics Guidelines 90

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Advertisers bear the weight of ensuring that endorsements are honest and backed by evidence.

Guidelines 89

Guidelines Branding Brand Advertising 89

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. This fact would have been material to consumers in their purchasing decision regarding the PS Vita. Read the FTC Guidelines. Learn about it! us.playstation.com/psvita/ #GAMECHANGER.

Guidelines 168

Guidelines Employee Training Social Media 168

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. It’s open to all formats, and there are no distinct guidelines or rules on how the app should be used. Why TikTok? .

B2B 310

B2B Video Social Media Creativity 310

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. And, as a digital branding consultant , I need to know – exactly – how my clients need to communicate disclosure guidelines to their influencers.

Advertising 87

Advertising Advertising Guidelines Video 87

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

SEPTEMBER 28, 2020

Having a distinct PR voice means that the consumers are going to be able to connect to the brand a lot quicker because they are going to get familiar with that personality, and as a result, develop better brand awareness. All of the employees can stick to the outlined guidelines and always refer back to them when creating new content.

Publicity 158

Publicity How To Guidelines Social Media 158

Cision

APRIL 20, 2015

Mobile is the primary way that we consume and interact with some types of digital content. Google is having a conversation about mobile, but it’s not about Google so much as it is about the ability of your customers to consume content on the device that they prefer. Mistake #6: Words, words and words. ” – Neil Patel.

Content Marketing 336

Content Marketing Marketing Mobile YouTube 336

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 82% of consumers stopped doing business after a bad experience.”. 82% of consumers stopped doing business after a bad experience.”. 21) The sinking confidence of social advertising metrics. Paid Media and Advertising Statistics.

Content Marketing 159

Content Marketing Social Media SEO Publicity 159

Polaris

NOVEMBER 17, 2014

On the other hand, independent bloggers rely on advertising and sponsors to make a living. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. Most of them have published rate cards outlining their expectations for a product review or giveaway.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. The FTC’s mission is to protect consumers from unfair or misleading acts in commerce. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Like most PR professionals, it took a few steps along the way for me to find my path.

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

JULY 15, 2020

Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • By including sponsorship guidelines for influencers, etc., If consumers and journalists trust the company, they’ll want to follow and work with it in the future.

How To 176

How To Media Guidelines Pitching 176

PR in High Definition

MARCH 21, 2018

For example, Facebook discussed openly how it deals with abuse and radicalisation , and Canada allowed consumers to see what ads a company is running at any one time. Compared to many overly legalistic guidelines, Facebook’s information does a good job of explaining what businesses using Facebook need to know.

Advertising 48

Advertising Advertising Tools Privacy 48

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Most marketers have dabbled in native advertising – upwards of 90%. And that’s the theme for this week.

B2B 97

B2B Marketing Advertising Advertising 97

PRSay

MAY 10, 2018

Guidelines plus creative freedom. At our agency, we believe in providing strong guidelines to influencers to ensure brand messaging shines through — while also allowing them creative freedom to craft their own original posts. Take that, Snapchat! To that we say, “Lighten up, brands!”.

Branding 128

Branding Brand Guidelines Creativity 128

Sword and the Script

MARCH 11, 2017

3) Native advertising risking non-compliance. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Consequently, study after study demonstrates the vast majority of readers can’t distinguish between editorial and advertising in this format.

Tools 94

Tools Marketing Advertising Advertising 94

Buchanan PR

MAY 23, 2024

Whether called sponsored content, branded content, paid promotion or simply #ad buried in a sea of 20 other hashtags, it’s getting harder and harder to sort fact from fiction when consuming content online. If a consumer can see or read about a product changing someone else’s life, they will want that product for themselves.

Social Media 91

Social Media Branding Brand Guidelines 91

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Here’s how it typically works….

Marketing 170

Marketing Measurement Trends Web 170

ReimaginePR

MARCH 30, 2020

Furthermore, YouTube has quite wide sorts of videos that make it time consuming to review videos as a means to discover videos that are suitable for instruction purposes. YouTube additionally sets explicit guidelines about the best way to utilize Content ID. To put it differently, YouTube is a tool to finish a job.

How To 120

How To YouTube Video Web 120

Barokas

JUNE 7, 2019

Consumers are savvy and audiences are simply not responding to the same old methods of outreach. With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. And, rightfully so. The key players? Influencers.

Marketing 94

Marketing Guidelines Consumer YouTube 94

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. In general, a thought leadership piece is not an advertisement. But beware of getting too arcane.

B2B 147

B2B Leadership Customer Service eBook 147

5W PR

FEBRUARY 10, 2020

Without a story, consumers are left to buy on price or convenience, benefits that are easily beaten in tight markets that often will not allow new players to get a foothold in a crowded market. Follow these guidelines and create an effective, connective, story, and a strong, successful PR team.

Guidelines 97

Guidelines Energy Storytelling Advertising 97

5W PR

JANUARY 11, 2021

Follow these guidelines, and a brand can be on the way to becoming a household name. Focus the attention on the consumer, not on the brand. Create a personal connection between the brand and the consumer. Consumers respond more to positive advertising messages than negative campaign messages.

Branding 88

Branding Brand How To Guidelines 88

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. We find it is usually these “posts” that get people watching, engaging and sharing, maybe even without realizing it’s an advertisement. Just make sure influencers do follow FTC guidelines.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Mindful Marketing

FEBRUARY 12, 2023

It’s understandable that marketers of alcoholic and other mass-consumed products are drawn to the Super Bowl since its ads reach consumers in party situations, e.g., when they’re kicking back, eating nachos, and drinking beer with others. The Federal Trade Commission (FTC) stipulates that “ no more than 28.4%

Advertising 96

Advertising Advertising Television Consumer 96

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Design for mobile and follow the best practice guidelines for the platform that you’ve selected. Native advertising. In this blog I explore how paid forms of media can be used as part of an integrated campaign.

Media 123

Media How To Advertising Advertising 123

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. 32% added it was the brand’s storytelling.

Tools 88

Tools Product Launch Guidelines Customer Service 88