Remove Advertising Remove Consumer Remove Crisis Communications Remove Storytelling
article thumbnail

How Carnival Cruise Lines Built a Resilient Brand After Crisis

Cision

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands. Crisis preparation starts long before an incident. The takeaways? Be prepared.

Crisis 120
article thumbnail

Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Dentsu recently came out with a survey regarding consumers’ summer travel plans. How inflation is impacting travel plans A new Bankrate survey confirms that American consumers are more mindful of their budgets due to rising inflation. Popular destinations include Walt Disney World, Universal Studios, and water parks.

Travel 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amplify Your PR Wins

Landis PR

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 192
article thumbnail

30 Social Media Ideas In 30 Minutes

Journalistics

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

article thumbnail

Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. Solid storytelling, writing and editing skills are still very much in demand.

article thumbnail

30 Social Media Ideas In 30 Minutes

Journalistics

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.