Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

5 consumer behavior trends PR pros should know for 2021

PR Daily

First, a strong communications strategy and crisis communication plan are key for not only staying afloat, but also coming out of the pandemic in a stronger position. As communications pros, the power of the pivot hinges on understanding our consumer.

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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

3 ways brands can support consumers’ mental well-being

PR Daily

FREE GUIDE: The Communications Playbook for Healthcare ]. We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. Whitney Fishman Zember covers innovation and consumer technology for Wavemaker.

Why brands must focus on their relationship to consumers’ needs

PR Daily

Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better.

Should your brand reward vaccinated consumers with giveaways?

PR Daily

Krispy Kreme made waves earlier this year when it promised a free doughnut to consumers who could show proof of having received the COVID-19 vaccine. But do all these giveaways do anything for vaccine adoption or help consumers feel better about their favorite brands?

3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Start your marketing and public relations efforts now, especially since you cannot count on a pride event to reach LGBTQ consumers. The companies who show support to the LGBTQ community during times of crisis will be the ones who will benefit the most when things return to normal.

Is humor the answer for getting consumers to wear a mask?

PR Daily

Convincing people to wear a mask has proved difficult for communicators in the U.S. But how can communicators convince skeptical audiences? RELATED: Join us for Ragan's Future of Communications Virtual Conference ].

Venmo responds to privacy vulnerability, consumers want companies to address social justice issues, and Twitter users roast CDC guidelines

PR Daily

Partner with product and design teams to ensure that all privacy settings are easily accessible and clearly communicated. Consumers are increasingly looking for organizations that are willing to take a stand on social justice issues, according to new findings from Porter Novelli.

Facebook defends plans for kid-centered Instagram, YouTube viewers increasingly consume videos about everyday tasks, and NBC drops Golden Globes

PR Daily

Also: AAA seeks to calm consumer fears over gas shortage, Twitter tip jar posts home addresses, and Patagonia’s CEO shares strategies for activism campaigns. COMMUNICATIONS WEEK. Ragan is delighted to add industry event and thought leadership brand Communications Week to our portfolio.

How the movies are tempting consumers back to cinemas, channels for social justice messaging, and Lego’s first LGBTQ-themed set

PR Daily

Hello, communicators: With vaccination rates on the rise and Memorial Day right around the corner, brands are crafting messages centered on gatherings and human connection that consumers missed out on during the past year. CRISIS COMMUNICATIONS. COMMUNICATIONS WEEK.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many things have changed about Americans over the last decade, but one of the biggest transformations for communicators is where people get their news. RELATED: Take the first step in achieving communications excellence ].

Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

Many brand managers are teasing their Super Bowl ads as well, extending the life of their expensive campaigns and aiming to capture consumer attention and excitement. That lack of trust extends from consumers’ to employees’ fears.

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Hello, communicators: Though many brand managers took part in #NationalFrenchFryDay on Monday, fewer seem to be taking advantage of #NationalTapeMeasureDay. Instead, communicate regularly and transparently with your workforce, so they can prepare for what’s coming.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Hello, communicators: . Along with the New Yorker’s suspension, CNN said it gave Toobin time off to handle the crisis. Though many are making jokes, the incident is serious—and will become an even bigger crisis if Toobin’s actions were intentional.

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

Hello, communicators: Pedigree is offering what it promises to be “the best Zoom meeting you have all day” with its new campaign called “ Zoom Dogs.” CRISIS LEADERSHIP BOARD.

6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?

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Cinnamon Toast Crunch flounders in shrimp-tail crisis

PR Daily

At least, that’s the takeaway of one consumer who purchased a box of the beloved cereal from his local California Costco, only to discover a couple of sugar-encrusted shrimp tails in his box. The post Cinnamon Toast Crunch flounders in shrimp-tail crisis appeared first on PR Daily.

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Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city. What are the best cities for communicators and PR pros to live and work—and why? It’s crucial for corporate leaders to speak out on significant topics—and to communicate careful policies that back up those stances. Consumer disloyalty is the new normal. Consumers say they are open to trying new products.

How to ensure you capture meaningful data to inform your crisis response

PR Daily

Here are some tips and tools to help you measure your crisis comms efforts and use data to drive important decisions. When a crisis hits, and you don’t have a measurement strategy in place, you’re going to have a hard time capturing accurate, actionable information.

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Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

PR Daily

Communicators who want to join the conversation should approach the anniversary with emotional intelligence and deference to the loss and sacrifice of the victims and their survivors, as well as first responders. Why you should care: Organizational transformations, especially when they involve layoffs, are tough to communicate. A new study for Bospar reveals that many consumers have a similar view about the state of the media and the role of PR in creating that distrust.

Why meaningful sustainability messaging is essential for long-term business success

PR Daily

Communications executives share their role in promoting ESG initiatives. Tyson made headlines last week with the unveiling of its first vegan burger, part of a corporate strategy to appeal to environmentally conscious investors and consumers.

7 PR trends to follow for 2021

PR Daily

million Americans unemployed and thousands more unable to work due to COVID-19, brands need to understand who they are communicating with on a human-to-human level. Many brands have started to take a more focused, consumer-centric approach to marketing but talking the talk isn’t enough.

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Promoting tourism PR amid a global pandemic

PR Daily

With vaccines making the rounds, how can communicators start to get the public excited about travel and exotic destinations once more? RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].

Report: 83% of millennials want brands to align with them on values

PR Daily

Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews. Younger demographics are changing the way marketers interact with consumers.

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Report: Nearly 3 in 4 Americans report seeing disinformation weekly

PR Daily

A lack of trust in digital media is causing some to avoid consuming news at all, and for the second year in a row, Americans said family was the most trusted source of new information, per a new IPR report. So where are consumers turning for accurate and up to date news?

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2021 trends CMOs are watching

PR Daily

In the course of a few months in 2020 we witnessed products and services move online, employees shift to remote-working models and consumer behavior change to focus even more heavily on digital platforms and channels. RELATED: Showcase your crisis comms work ].

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Can corporate communications stay in the spotlight post-COVID?

PR Daily

Will the gains remain once the crisis fades? Harboring dreams of Cannes Lions and huge marketing budgets, agencies pivoted resources toward consumer marketing. Someone needed to communicate what to do in the event of a COVID-19 outbreak.

5 proven strategies for making better decisions in stressful moments

PR Daily

To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists. RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].

For PR pros in a crowded news environment, focus on the ‘why’

PR Daily

Invest in high-quality visuals and data,” recommends Kristin Daher, founder and president of Powerhouse Communications. There was an overall consumer behavior change.” EXECUTIVE SUMMARY: Communications Benchmark Report 2021 ].

Oil industry looks to change its image, comfort levels between vaccinated and unvaccinated narrows, and Medium’s CEO letter backfires

PR Daily

Hello, communicators: Efforts to convince consumers to get vaccinated against COVID-19 continue and some businesses are requiring proof of vaccination to use their services or attend their events. CRISIS COMMUNICATIONS.

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

privacy4america Advisor Stu Ingis: “This framework offers a detailed new approach with robust protections for consumers and clear penalties for companies that do not comply.” How do you think PR pros can help regain consumer trust and protect privacy?

How your PR and customer service can—and must—work together

PR Daily

Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation. RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. Include a content calendar that maps the timing for each communication.

6 reasons why it’s the right time to start podcasting

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. If your audience is made up of white, educated, middle- and upper-class consumers, between the ages of 18 and 54, you’re in luck, because those are the prominent demographics of podcast listeners.

Why and how to infuse more empathy in your health care marketing

PR Daily

Caring for your fellow human beings is also what happens when you put the consumer first. It has me thinking about how most health care marketing and communications could really benefit from a much heftier dose of it. consumers.

How Volkswagen’s name-change gambit played online

PR Daily

Legacy manufacturers are struggling to find their place amid the growing trend of electric vehicles and concerns about climate change from global consumers. Branding Crisis Communications Marketing Media Relations PR Industry Social Media Storytelling Visual & Video Communications

4 crucial tips for making your podcast connect with audiences

PR Daily

Whether your target demo is internal employees or external consumers, there are a few important steps you shouldn’t ignore. RELATED: Showcase your crisis comms work ]. With face-to-face interactions gone, audio storytelling is a great way to maintain that closer connection.

Taking a stand against Asian hate

PR Daily

RELATED: Ragan’s Crisis Leadership Network is your go-to source before, during and post-crisis ]. As the Asian American population grows and its voices and concerns become part of the national dialogue, so will their expectations of the brands they consume.

Volkswagen cops to name-change stunt—and reporters share their fury

PR Daily

Not necessarily, argues Mary Zalla, global consumer president for Landor & Fitch. Yet, VW’s missteps show that you have to execute a careful April Fools’ Day effort or risk the wrath of media outlets and consumers. The automaker teased a new name for its U.S.

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In 2020 and beyond, earned media should take priority

PR Daily

In 2020, marketing budgets have made a shift in allocation of funds to different tactics, and the data show quality content plays an important role in attracting and retaining attention among consumers. Focus on storytelling in 2020.

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