Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

5 consumer behavior trends PR pros should know for 2021

PR Daily

First, a strong communications strategy and crisis communication plan are key for not only staying afloat, but also coming out of the pandemic in a stronger position. As communications pros, the power of the pivot hinges on understanding our consumer.

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Why brands must focus on their relationship to consumers’ needs

PR Daily

Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

3 ways brands can support consumers’ mental well-being

PR Daily

FREE GUIDE: The Communications Playbook for Healthcare ]. We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. Whitney Fishman Zember covers innovation and consumer technology for Wavemaker.

Is humor the answer for getting consumers to wear a mask?

PR Daily

Convincing people to wear a mask has proved difficult for communicators in the U.S. But how can communicators convince skeptical audiences? RELATED: Join us for Ragan's Future of Communications Virtual Conference ].

3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Start your marketing and public relations efforts now, especially since you cannot count on a pride event to reach LGBTQ consumers. Savvy consumers have taken note and now would rather patronize a business that makes an authentic and long-term effort to support the LGBTQ community, all year round. The companies who show support to the LGBTQ community during times of crisis will be the ones who will benefit the most when things return to normal.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Hello, communicators: . Along with the New Yorker’s suspension, CNN said it gave Toobin time off to handle the crisis. Though many are making jokes, the incident is serious—and will become an even bigger crisis if Toobin’s actions were intentional.

6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?

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Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many things have changed about Americans over the last decade, but one of the biggest transformations for communicators is where people get their news. RELATED: Take the first step in achieving communications excellence ]. Why it matters: Securing a top spot on a list that highlights your sustainability efforts or other purpose-driven communications is good PR, but these strategies can also be good for your bottom line.

7 PR trends to follow for 2021

PR Daily

million Americans unemployed and thousands more unable to work due to COVID-19, brands need to understand who they are communicating with on a human-to-human level. Many brands have started to take a more focused, consumer-centric approach to marketing but talking the talk isn’t enough.

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Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

You can soon expect more announcements and crisis communication plans as health care organizations and professionals warn travelers and spread information: If you are travelling to an area affected by the 2019-nCOV #coronavirus outbreak, check our #travel health notice and take precautions to protect your health: [link]. That lack of trust extends from consumers’ to employees’ fears. FREE REPORT: Communicators’ struggles, strengths and successes ].

Promoting tourism PR amid a global pandemic

PR Daily

With vaccines making the rounds, how can communicators start to get the public excited about travel and exotic destinations once more? RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].

3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

That’s the difficult lesson that 40-year-old consumer Tessica Brown learned after applying the spray adhesive to her hairspray, attempting to use it as a substitute for her got2b Glued hairspray. The post 3 communications lessons from viral ‘Gorilla Glue’ videos appeared first on PR Daily.

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Are American audiences ready for sophisticated messages about gender?

PR Daily

As marketers try to catch up to the latest science around gender identity and update products for modern consumers, they must take care to bring their audiences along for the ride. Consumers are looking for leadership, according to data from analytics outfits like Sprout Social.

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Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city. What are the best cities for communicators and PR pros to live and work—and why? It’s crucial for corporate leaders to speak out on significant topics—and to communicate careful policies that back up those stances. Consumer disloyalty is the new normal. Consumers say they are open to trying new products.

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Hello, communicators: Though many brand managers took part in #NationalFrenchFryDay on Monday, fewer seem to be taking advantage of #NationalTapeMeasureDay. Fabricland in Ontario, Canada also mentioned social distancing, but in an effort to inspire consumers to buy its tape measures: Having trouble eye-balling the 6 foot social distancing rule? Instead, communicate regularly and transparently with your workforce, so they can prepare for what’s coming. CRISIS LEADERSHIP BOARD.

6 reasons why it’s the right time to start podcasting

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. If your audience is made up of white, educated, middle- and upper-class consumers, between the ages of 18 and 54, you’re in luck, because those are the prominent demographics of podcast listeners.

5 proven strategies for making better decisions in stressful moments

PR Daily

To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists. RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].

2021 trends CMOs are watching

PR Daily

In the course of a few months in 2020 we witnessed products and services move online, employees shift to remote-working models and consumer behavior change to focus even more heavily on digital platforms and channels. RELATED: Showcase your crisis comms work ].

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How your PR and customer service can—and must—work together

PR Daily

Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation. RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. Include a content calendar that maps the timing for each communication.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Will the gains remain once the crisis fades? Harboring dreams of Cannes Lions and huge marketing budgets, agencies pivoted resources toward consumer marketing. Someone needed to communicate what to do in the event of a COVID-19 outbreak.

How ‘Time’ uses captivating visuals to make a splash on social media

PR Daily

RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Along with encouraging consumer action, Time’s social media visuals also increase consumer recognition and recall of the brand: Image courtesy of Time.

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

Hello, communicators: Pedigree is offering what it promises to be “the best Zoom meeting you have all day” with its new campaign called “ Zoom Dogs.” The effort is a brilliant way to support trending consumer behaviors with online platforms (shelters across the United States have reported pet adoption booms during COVID-19). CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Why and how to infuse more empathy in your health care marketing

PR Daily

Caring for your fellow human beings is also what happens when you put the consumer first. It has me thinking about how most health care marketing and communications could really benefit from a much heftier dose of it. consumers.

5 Instagram lessons from the Office of the Director of National Intelligence

PR Daily

However, the ODNI’s account can provide communicators with several social media takeaways for Instagram and other social media platforms. As the COVID-19 crisis continues, that includes visuals of people wearing masks and social distancing.

Report: Nearly 3 in 4 Americans report seeing disinformation weekly

PR Daily

A lack of trust in digital media is causing some to avoid consuming news at all, and for the second year in a row, Americans said family was the most trusted source of new information, per a new IPR report. So where are consumers turning for accurate and up to date news?

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Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

PR Daily

Communicators who want to join the conversation should approach the anniversary with emotional intelligence and deference to the loss and sacrifice of the victims and their survivors, as well as first responders. Why you should care: Organizational transformations, especially when they involve layoffs, are tough to communicate. A new study for Bospar reveals that many consumers have a similar view about the state of the media and the role of PR in creating that distrust.

2 steps for using earned media to build brand authority

PR Daily

The question you need to ask yourself is: What data can we analyze, and how will people feel after consuming the content/results? RELATED: Join us for our Social Media & Digital Communications Virtual Conference ].

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4 crucial tips for making your podcast connect with audiences

PR Daily

Whether your target demo is internal employees or external consumers, there are a few important steps you shouldn’t ignore. RELATED: Showcase your crisis comms work ]. With face-to-face interactions gone, audio storytelling is a great way to maintain that closer connection.

3 ways PR pros can win with SEO and analytics

PR Daily

Especially during COVID-19, SEO is increasing in importance, as organizations seek to reach their target consumers and stand out in a noisy and cluttered digital media landscape. Our consumer insights team was asking which search engine sends the most traffic.

11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

How COVID-19 made concise messaging even more crucial

PR Daily

Much like it has with other trends heading into 2020, the global pandemic has ramped up transformation and forced communicators to innovate to find new audiences. For audiences exhausted after six months of crisis and information overload, you must be concise.

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8 trust indicators to look for in the media you pitch

PR Daily

She also shared these “Eight Trust Indicators” of what to look for in legitimate, credible media outlets to consume—and pitch. Brand Journalism COVID-19 Crisis Communications External Communications Media Relations PR Industry Social Media Storytelling Writing & EditingA media watchdog warns PR pros against working with misinformation sites. Election fallout and disinformation continues to dominate mainstream and social media.

Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

PR Daily

that a majority of American consumers want brands to take a stand on racial justice—and more than sharing vanity images and messages of support on social media, but take action to address the blight of racism in U.S. This report is brought to you by Ragan’s Crisis Leadership Board.

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Cherokee Nation asks Jeep to drop name, Facebook restores news content in Australia, and 71% of execs worry disinformation will be weaponized

PR Daily

Hello, communicators: Spotify is launching in more than 80 new markets, including Tonga, Uganda, Antigua and Barbuda, Fiji, Papua New Guinea, Tanzania and more: We launch in 80+ new markets over the next few days. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

How travel brands can fill the social media void

PR Daily

Pre-COVID, 60% of consumers made vacation plans based on a friend’s social post (also known as user-generated content or UGC). And this gives travel brands a golden opportunity to fill the UGC void by delivering the captivating imagery and ideas that escape-craving consumers want.

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PR Daily’s top stories of 2020: Nos. 11-20

PR Daily

Crucial parts of holding statements in crisis PR. 5 consumer behavior trends PR pros should know for 2021. 5 tips for identifying—and avoiding—cognitive bias during a crisis. 4 lessons from a mismanaged crisis response.

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

Hello, communicators: Many brand managers are ramping up content surrounding Women’s History Month, including United Nations Entity for Gender Equality and the Empowerment of Women, U.S. CRISIS LEADERSHIP NETWORK.

Minneapolis hires influencers to share information about George Floyd trial, brands tweet for Golden Globes, and 77% of ‘outperforming’ CEOs say workplace wellness is crucial

PR Daily

Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more. Hello, communicators: Step aside, participants of fast food’s “chicken sandwich wars.”. CRISIS COMMUNICATIONS.