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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. It’s a form of community management that drives almost seven times the engagement of branded content. #9

Publicity 122
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60
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Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. It can be an industry, a career field, a product or service or just an idea.

Brand 100
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Paid vs organic social – what’s the difference?

Prohibition

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. provide customer service to their clients.

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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

Print and Digital Advertising. Ensuring your brand tells a story to maintain connections and community. Why customer experience is more important than customer services. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES. Why customer experience is more important than customer services.

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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Last year, he used LinkedIn to admit Target’s faults and shocked the LinkedIn community with his candor. Top topics included hiring , customer service and professional development tips. Social users, especially Millennials , are looking for authenticity , not advertising from brands. Length also matters.

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Your audience with the public

Stephen Waddington

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Facebook has a strong and growing platform of services including Instagram and WhatsApp. Pinterest has posted strong growth in visual imaging. Meanwhile Google+ has fallen by the wayside.