Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157

Data Data-Driven PR System Analytics 157

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Dream job campaigns involve brands advertising job of a ‘lifetime’ to drive conversations online. Dream Jobs. The importance of storytelling in PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Visual assets like infographics are more expensive.) Not defining your target audience. What are their job titles? What terms do they search?

Content Marketing 103

Content Marketing Print Analysis Data 103

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . Audience Insights – Demographics (B2C) and Firmographics (B2B). Turning Point.

Measurement 75

Measurement How To B2C Infographics 75

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

AUGUST 4, 2016

Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. Instagram only allows links in a post when it’s a paid advertisement. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40