Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. The media and potential customers often overlook B2B organisations.

B2B 52

B2B Strategy eBook Small Business 52

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

AUGUST 20, 2016

There may well be a disconnect between strategy and execution in B2B marketing. While businesses usually don’t think twice about investing in research, personas and messaging platforms, when it comes to execution, someone is usually counting pennies. I’d argue it’s just advertising by the ton.”. But it is not.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. B2B Customers Want Thought Leadership. What is Native Advertising? – by the news site Small Business Trends. Is your B2B PR firm bringing ideas to the table? Customer questions are deliberate.

Content Marketing 60

Content Marketing B2B Web Small Business 60

PR 20/20

OCTOBER 9, 2018

I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. A: Our biggest challenge is that we’re really a small business trying to do big things. A: Be prepared.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about signed clients for a B2B company, or product sales racked up as a result of the investment? In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Demand generation content marketing for B2B high tech industry. Author, speaker & consultant for B2B content marketing, social media, PR & search. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120