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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

The bread and butter of B2B PR ? Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Here are some tips to both landing media interviews and making sure they’re successful. Industry events.

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor. These options allow your company to conduct meetings or media interviews in a private and distraction free location.

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7 Reasons Why Automotive Suppliers Don’t Need a PR Firm

Bianchi Biz Blog

When used strategically along with more traditional PR and marketing techniques in the unique B2B automotive OEM market, social media can help boost SEO, driving traffic to your online properties and amplify your company’s position as an expert. It’s actually the most cost-effective of them all.

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Is Media Relations Getting Harder?

Sword and the Script

As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. Most of my experience in media relations comes from a B2B technology perspective. Talk to Us !

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Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Advertising was extremely expensive. Buyers relied heavily on salespeople for education.

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

Even the advertisers are aiming for a bigger investment in PR. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. How B2B Marketing Can Get More out of Trade Shows. 3) Surgically weave it into blog posts.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

We recommend that our clients advertise on at least one of their social channels to their target market. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers. LinkedIn - LinkedIn is a powerhouse for B2B marketing.