Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Paid Content (what can I measure and how granularly can I target audiences?). Up until now, it has not been very easy to advertise on the Snapchat platform.

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

DECEMBER 28, 2021

Know how to access your data. A common problem across industries: whoever implemented your platform (CRM, website, marketing automation platform) isn’t around to explain what data it collects, where that data is stored, or how to integrate the data you need with your campaign. Know how to measure the success of your campaign.

Marketing 210

Marketing Apparel Data Software 210

Cision

MAY 19, 2015

Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. How to Succeed With Mobile Apps: Serve your audience. Native Advertising. Native advertising is proving to be more effective and less disruptive than traditional ads.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

ImPRessions - Crenshaw Communications

MAY 29, 2018

At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media. We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone.

Apparel 160

Apparel Construction Agency Interviews 160

Cision

AUGUST 2, 2016

So how can your brand keep up? In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. My team and I produced an exceptional campaign, including web, advertisements, a billboard, and look book that helped drive the brand to the next level.

Fashion 120

Fashion Apparel Pitching Consumer 120

Sword and the Script

NOVEMBER 11, 2017

The assumption is that sales and marketing have agreed on a definition of a lead, how to prioritize and route leads, and there’s a plan for nurturing those that are interested but non-committal. They tell a narrative in which shoes and apparel just happen to have a supporting role. 1) Marketing assumption: more leads are better.

Study 64

Study Marketing B2B Apparel 64

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived. And while you’re here, check out our tips for how to write a great press release.

Writing 70

Writing Company How To Apparel 70